ABOUT
Kevin Adkins is a creative leader with over 20 years of experience in marketing, advertising, media, and design. Specializing in creative direction, branding, UX/UI, web design, motion graphics, digital advertising, and product development, Kevin crafts high-performing, brand-elevating solutions across digital, print, and multimedia platforms.
Currently, Kevin directs the creation, optimization, and technical delivery of Business Insider’s premium ad formats, partnering with product, engineering, and creative teams to deliver innovative, high-performing experiences that elevate brand storytelling for advertisers.
Previously, Kevin led B2B and B2C creative marketing initiatives for Homes.com, overseeing design, web development, copywriting, and multi-channel campaigns across web, social, email, direct mail, and digital & print advertising. He served as Executive Creative Director at Taoti, managing MarCom, UI/UX, and design teams, and as Head of Design at The Washington Post, delivering advertising and branded content campaigns for regional, national, and global clients. Kevin also led Forbes’ Creative Solutions team and managed global creative teams at Cvent. Earlier roles included Senior Promotions Designer at WWD, Art Director at Union Street Partners, and positions at James Howard Visual Communications and Euro RSCG (now Havas).
Kevin’s work has earned multiple awards, including a FAME Award from Folio Magazine, two Hermes Platinum Awards, eight InHouse Design Awards from Graphic Design USA, The Washington Post’s Marketing Excellence Award, and Forbes’ Outstanding Performance and Future of Forbes Awards. He has presented at Digital Innovation Summits and judged The Content Council’s Pearl Awards. Kevin holds a bachelor’s degree from the University of Mary Washington and is a graduate of the Johnson Atelier Institute of Sculpture.
Areas of Expertise
Creative Direction, Design Team Leadership, Branding, Corporate Identity, Marketing, Advertising, Layout Design, Web Design, UX/UI, User Experience, User Research, Product Development, Product Marketing, Ad Innovation, Digital Advertising, Performance Engagement, Data Analysis, Photography, Illustration, Video Production, Video Editing, Audio Recording, Audio Editing, Prototyping, Wireframes, Storyboarding, Photo Editing, Digital Imaging, HTML, Presentations, Data Visuals, Typography, Motion Graphics, Newsletters, Copywriting, Quality Assurance, Discovery, Ad Formats, Creative Operations, Creative Strategy, Visual Design, Creative Storytelling, Native Advertising, Branded Content, Growth Marketing, Lifecycle Marketing, Multi-Channel Campaigns, Creative Templates, A/B Testing, Vendor Integrations, Award-Winning Designer, Brand Storytelling, Creative Problem Solving, Senior Creative Director